Influencer Vetting Tool: Score Creators Before You Approve Them

Influencer Vetting Tool

Influencer Vetting Tool: Score Creators Before You Approve Them

Run a six-signal pre-approval checklist across your shortlist. Score audience match, engagement quality, and brand-fit conflict in one batch.

★★★★★4.8 on G2 ★★★★★4.8 on Capterra · 4,800+ marketing teams · 400M+ creators indexed
Vet Creators Free → See Sample Scorecard No credit card · Free 5 vettings/day
ClickAnalytic influencer vetting tool scorecard: three creators evaluated across audience quality, engagement rate, authenticity, brand safety, and niche fit with pentagram chart and pass borderline fail recommendations
400M+ creator profiles vetted across 195 countries
Hellobloom Skinhabit BrandLab NextWave Glossr
"Vetted 47 creators in one afternoon" — Hellobloom
THE PROBLEM

Why one signal does not approve a creator

A creator who passes one check can still tank a campaign. You need every signal on one scorecard, not one signal at a time across four tabs.

Strong engagement, wrong audience

A 12% engagement rate looks great until 70% of followers live in a country you do not ship to.

Right audience, weak content

Demographics match but the last 20 posts are off-brand for your category.

Perfect fit, competitor conflict

Audience and content match, but they posted three sponsored placements for your direct competitor in 60 days.

SCORECARD

Six signals on every vetting scorecard

Each signal gets a score. Scores weight into one composite per creator. The composite produces a pass, borderline, or reject recommendation.

1

Audience country match

What percent of followers live in markets you sell into.

2

Audience age and gender match

Does the demographic mix match your buyer profile.

3

Engagement rate vs niche benchmark

High follower count plus low engagement signals stale or inflated audience.

4

Authenticity indicators

Sudden follower spikes, mass-follow days, suspicious comment patterns.

5

Content brand-fit

Last 20 posts scored against your category and tone.

6

Brand-partnership conflict

Recent sponsored placements with direct competitors flagged.

HOW IT WORKS

Vet your batch in one afternoon

Three actions. Same checklist on every creator. Defensible audit trail.

1

Paste handles or upload a list

Up to 50 creators per batch. Instagram, TikTok, or YouTube.

2

Review the scorecard

Every creator shows the six signals plus one composite score and a recommendation.

3

Approve, borderline, or reject

Export the approve list to your CRM or send to outreach.

MANUAL VS CLICKANALYTIC

A scorecard beats a spreadsheet

StepManual vettingClickAnalytic
Time per creator45 to 75 minutesUnder a minute
SourcesInstagram analytics + third-party audit + niche benchmark PDFOne scorecard
Scoring ruleDifferent per analyst, inconsistent across batchSame six-signal weight applied to every creator
RepeatabilityNew spreadsheet per campaignSaved scorecard, same rule on next batch
Audit trailNone, decisions live in someone's headRecorded score plus reason per creator
Cost per 50 creators35 to 60 analyst hoursOne subscription
CUSTOMER STORY

200 creators per quarter vetted in one afternoon

"We were approving 200 creators per quarter from a Google Sheet, about an hour each. ClickAnalytic dropped that to under a minute per creator and we caught nine with audiences outside our market before we paid them. The audit trail also makes legal sign-off faster."

Priya R. · Influencer Marketing Manager, Hellobloom · 200-creator quarterly volumeVet Creators Free →

WHEN TO USE WHAT

Vetting vs analysis vs fake-follower check

Different jobs, different pages. Pick the one that fits where you are right now.

PRICING

Free until you need more

Start with daily free vettings. Upgrade when you need batch upload, audit-trail export, or team seats.

FREE
$0/mo
5 vettings per day. Full scorecard. No card required.
  • 5 vettings per day
  • Full six-signal scorecard
  • In-app reports
MOST POPULAR
PRO
$59/mo
Unlimited vettings, batch upload up to 50, audit-trail export, team seats.
  • Unlimited vettings
  • Batch upload up to 50
  • Audit-trail CSV export
  • Team seats included

See full pricing →

FAQ

What people ask before signing up

How is the composite score calculated?
Six signals scored 0 to 100, weighted by impact on campaign outcomes (audience country and engagement carry the heaviest weight), summed into one composite. Above 75 means approve, 50 to 75 means borderline, below 50 means reject. Threshold is editable per campaign.
Do I need a paid account to try it?
No. Free tier scores 5 creators per day with the full scorecard. No credit card.
How is this different from analyse-influencer?
Vetting scores many creators against the same checklist for a batch approve or reject decision. Analysis reads one creator's signals in depth. Most teams use both: vetting to filter the list, analysis for borderline calls.
Can I export the scorecard?
Pro and higher. Free tier is in-app only.
Which platforms are supported?
Instagram, TikTok, YouTube creators with public profiles.
Is this a background check?
No. We score marketing-relevant signals only. For criminal records, identity verification, or regulated-industry due diligence, use a dedicated provider.

Approve creators with a record of why

Score your next batch in one afternoon. Same checklist on every creator, one composite score, defensible audit trail.Vet Creators Free →

CANCEL ANYTIME · FREE TIER NEVER EXPIRES · NO CREDIT CARD