Have you ever wondered, “What is UGC content?” Well, let me tell you. 

UGC is content created by users or customers. It’s natural and powerful.

In fact, 79% of people say user-generated content (UGC) highly impacts their purchasing decisions. 

🤯 Pretty impressive, right? 

In this article, I explain what a UGC content creator is, dive into the nuts and bolts of UGC content creation, and look at some cool examples of user-generated content in action. 

Whether you’re a marketer looking to harness the power of UGC or just curious about the buzz, you’re in the right place!

Ready? Let’s roll. 👇

User-generated content (UGC) is any content created by customers or users about a brand or its products. 

This includes social media posts, reviews, videos, and photos.

But why is UGC content so sought after? 

👉 UGC is powerful because it’s seen as more authentic and trustworthy than traditional advertising. 

👉 It helps build community and fosters engagement.

👉 It provides real-life endorsements that can influence purchasing decisions. 

Brands often encourage UGC by asking customers to share their experiences and offering incentives for content creation. They also turn UGC content into UGC ads.

Let’s learn more about the talented folks behind UGC content creation. 😎

A UGC content creator is someone who produces content about a brand without being a professional marketer for that brand. 

Yes, anyone can create UGC content. You don’t need thousands of followers or a marketing degree!

This content could be in the form of reviews, unboxings, photos, or videos. 

UGC content creators are often everyday customers who genuinely enjoy the products or services they use and want to share their experiences with others. 

So why is UGC content so valuable? 🤔

Their content is valuable because it’s authentic and relatable, often carrying more weight with potential customers than traditional ads.

💡 My pro tip: Check out my ultimate guide on how to become a UGC creator if you like to make money.

UGC content creation involves generating content by users or customers rather than the brand itself. 

This can include everything from social media posts and blog comments to YouTube videos and Instagram stories. 

Brands love UGC because it’s authentic, engaging, and often more trusted by other consumers. 

Encouraging UGC can involve simple prompts, such as asking customers to share their experiences using a specific hashtag or running contests that incentivise creative submissions.

You can also simplify UGC content creation by using a UGC content marketplace.

What is a UGC content marketplace? 🤔

These marketplaces connect brands with content creators who specialise in producing high-quality, authentic user-generated content. 

This way, brands can quickly source and use UGC to enhance their marketing efforts without the hassle of finding and managing creators themselves.

Examples of UGC are everywhere. Think about that time you saw an Instagram story of someone showing off their new sneakers or a YouTube review of the latest smartphone. 

But there’s more! UGC content can include:

✅ Social Media Posts: Customers tagging brands in their photos or stories.

✅ Product Reviews: Detailed reviews on e-commerce sites or personal blogs.

✅ Unboxing Videos: Popular on YouTube, where users showcase their initial impressions of a new product.

✅ Testimonials: Written or video testimonials shared on social media or a brand’s website.

Here are a few of my favourite UGC content examples:

Coca-Cola did a great job by creating a memorable product that encouraged users to share it online:

And then, who can forget this Glossier UGC campaign example:

And here’s one of the best UGC content examples around. Trinidad Sandoval created excellent UGC content when she showed the effects of an eye cream. 👇

As you can see, UGC promotes a sense of community and serves as social proof, showing potential customers real-life applications and endorsements of products.

Do you have some frequently asked questions about UGC content?

I’m here to help. 😁

User-generated content (UGC) refers to any content created by customers or users about a brand. This includes reviews, social media posts, photos, videos, and more.

UGC is important because it provides authentic, relatable content that other consumers trust. It can significantly influence purchasing decisions and enhance brand credibility.

Brands can encourage UGC by asking customers to share their experiences, using specific hashtags, running contests, and providing incentives for content creation.

A UGC marketplace connects brands with content creators who specialise in producing high-quality UGC. This simplifies the process for brands to source and manage UGC effectively.

Brands should always obtain permission from the original creators before using their content and ensure they give proper credit to maintain trust and respect.

And there you have it. Next time someone asks, “What is UGC content?” you can tell them. What’s next? Head to our UGC content marketplace, quickly find UGC creators and get your brand noticed. Quick and easy.