Movies are synonymous with epic marketing. ❤️‍🔥

Think: mind-blowing activations, marketing stunts, and celeb drama.

Despite this daring (and often controversial advertising), few dip their toes in influencer marketing.

That is, until now. 🤐

Enter Anyone But You, starring Sydney Sweeney.

At Click Analytic, we used our AI-powered influencer marketing platform to delve into the essential influencer marketing metrics that made this creator collaboration a hit.

Anyone But You is a 2023 American romantic comedy film. It stars Sydney Sweeney and Glen Powell. Will Gluck directed the movie and based it on a screenplay he co-wrote with Ilana Wolpert.

But, unlike traditional movies, this one had an unforgettable ace up its marketing sleeve. ♠️

Here’s how Anyone But You scored over 1.2 billion views and created a viral trend:

The creative minds behind Anyone But You’s marketing opened an official TikTok account. 

👉 Social media presence: check.

They then asked Glen Powel to record a TikTok video of him exiting a movie theatre. 

👉 Influencer collab: check.

The cherry on the cake?

Playing a famous song from the star-studded movie’s soundtrack as he exited the theatre.

👉 Staying on brand: check.

To further add some buzz around the video, they worked with 300+ creators.

👉 Adding creators to boost the buzz: Check!

The result?

Over 1.2B views! 🤯

Sydney Sweeney also joined the trend, posting three Instagram Reels and getting 53.1M views. 

Yes, that’s an M, as in millions.

And it’s started to rake in the money.

This romcom has already surpassed the $50 million mark in the USA, earning a staggering $57.4 million after only 4 weeks in theaters.

This trend quickly went viral, with over 300 influencers recreating the original video. 

Today, #anyonebutyou is trending on social media.

Why was this marketing stunt so successful?

🎯 An organic TikTok video featuring Glenn Powell connected with fans far better than the glitz and glamour of traditional Hollywood marketing.

🎯 The TikTok video was easy to recreate, and thousands of fans jumped at the chance to create their own versions of the famous video. 

🎯 The video leveraged the chemistry between the costars to further appeal to its audience.

And let’s be honest, it’s a fun, tongue-in-the-cheek moment that sticks with everyone.

There you have it: Your brand can get free marketing with the right influencers, some creativity and loads of fun!

Let’s see what our influencer marketing platform dug up about Sydney Sweeney.

📊 Sydney boasts a following of 16.52M followers.

📊 She gets an average 11.31M Reels views.

📊 Her engagement rate is excellent at 7.9%!

📊 43.51% of her audience is in the United States.

📊 69.28% of her audience identifies as female.

📊 8.89% audience growth over the last 6 months.

Check out Sydney Sweeney’s complete profile for free using our influencer vetting platform.