🙄😤 Searching for influencers can take a lot of manual time and be really tedious… but not on Click! With our tool, you can access +120M influencers worldwide in a few clicks. 😮
Based on your marketing objectives, you might be looking for specific types of influencers and with a precise audience. Well… you can filter that on Click Analytic! 🔍 You need to use filters in the Discovery mode.
Currently, you can use up to 30 filters to conduct your search, all with a different purpose, we will explain that below:
BASIC FILTERS
-> The basic filters can be used to find influencers based on their follower range, avg. Engagement rate (like + comments on posts), their location or other demographics components. You can also use the “Username or Topics” filter to segment your search by keywords or hashtags used.
📌 Conseils de pro : Analyze your audience or try to learn more about target audience before doing a search. If you need any help, you can contact us
💡 Remarque : If you are looking to analyze one influencer in particular, you can use the “Analyze & Compare” feature
FIND DIFFERENT TYPE OF INFLUENCERS
-> Using these 3 filters, you can segment influencers by categories:
- 🚻 Audience Interests: Segment by the interests of the audience (content or accounts that engage the most with)
- 📸 Influencer’s Niche: Segment by the type of content produced by the influencer
- ✍️ Bio Keywords: Segment by the keywords shared on the influencer bio (ex. fitness, teacher, mom, athlete etc.)
📌 Conseil d'expert : For the audience interest, start with a filter between 20% and 35%, and then segment more if you are looking for niche accounts.
💡 Remarque : You can add multiple interests and Influencer’s Niches at the same time
INFLUENCER ADVANCED FILTERS
-> This is where you can segment by the type of accounts you are looking for. Based on their content, previous partnerships, brand mentions etc.
📌 Conseil d'expert : You can make sure that they partnered with a brand before by selecting “Any” on the Partnerships filter.
💡 Remarque : You can also look for brands by selecting business accounts on the “Person or Brand” filter.
AUDIENCE ADVANCED FILTERS
-> Audience Advanced Filters will let you segment for a specific audience type.
📌 Conseil d'expert : Use the Audience Lookalike filter to find similar accounts automatically
💡 Remarque : The AAS score will help you search accounts with an authentic audience.
Nous espérons que ces conseils vous aideront à mieux planifier vos campagnes de marketing d'influence.
If you have any problems or questions, don’t hesitate to contact us or book a free consultation session with the link below:
Paul, from the Click Team
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