Créateur à suivre : Gstaad Guy
Do you know Gstaad Guy? This mysterious figure is taking the social media world by storm. And his numbers speak for themselves!
With 1.5M followers across Instagram, YouTube and TikTok, he is the most famous luxury influencer in the world.
He worked with ultra luxury brands such as @loropiana, audemarspiguet, and @louisvuitton.
But there’s more! He is followed by super stars and ultra high net worth individuals such as Dua Lipa, Madison Beer, Logan Paul and Gary Vee. 🤯
How did he achieve this? 🤔
By hilariously parodying the lives of the ultra-rich, Gstaad Guy has become a sensation among the elite, racking millions of views on his posts. 🌟
In fact, he scores an average of 1.6M views per Instagram reel.
As an experienced influencer marketing manager, I find his story incredibly fascinating.
Ready to dive deeper into the world of Gstaad Guy?
Let’s explore his incredible journey! 👇
The Rise of Gstaad Guy
Behind the glitz and glamour, Gstaad Guy is actually an Apple employee! Keeping this double life a secret from his bosses, he juggles both roles seamlessly. 🤫💼
It all started with a simple joke.
While Facetiming a friend, GG (who prefers to remain anonymous) created Constance, a pompous British aristocrat. This character video went viral on WhatsApp, prompting GG to launch an Instagram account.
Constance was soon joined by Colton, a Gen-Z crypto enthusiast, forming a dynamic duo that has captivated a diverse and growing audience. 🚀🌟
Gstaad Guy’s humour hit the sweet spot with the elite, quickly gaining traction among the wealthy. Initially, his content was all about Gstaad, a Swiss town renowned for its affluent residents. 🏔️💰
GG expanded his focus to other luxurious hotspots like Monaco, London, and Paris as his popularity soared. This strategic shift broadened his audience, drawing in not just billionaires but also celebrities and top influencers. 🌟🌍
Gstaad Guy’s ability to blend exclusive locales with his unique brand of humour has created a following that’s as diverse as it is prestigious. 🚀✨
Ready to see how Gstaad Guy continues to captivate the world’s elite? Keep reading! 👇
Balancing two lives
Balancing the glamorous life of Gstaad Guy with his corporate role at Apple has been both challenging and rewarding for GG.
He’s kept his double life under wraps thanks to remote work during the COVID-19 pandemic. 🏡💻
Maintaining this secret identity isn’t easy, but GG pulls it off with finesse.
His colleagues at Apple are mostly in the dark about his alter ego. However, a few have pieced it together and become supportive friends, amazed by his ability to juggle both worlds. 🤫👥
In my opinion, this dual existence adds an intriguing layer to Gstaad Guy’s persona.
Not only does he entertain the elite with his humorous content, but he also navigates the demands of a high-profile corporate job, proving that you can successfully merge passion with your profession. 🌟💼
But what about GG’s social media stats? Let’s find out. 👇
Gstaad Guy’s social media stats
J'ai utilisé mon produit préféré plateforme de marketing d'influence to learn more about Gstaad Guy’s social media stats. This is what I found:
📊 GG has an impressive Taux d'engagement sur Instagram de 10.84%.
📊 His followers have grown by 63.63% au cours des six derniers mois.
📊 He gets an engagement rate of up to 17% on his sponsored posts!
What about his TikTok profile?
📊 GG has 675K followers on TikTok.
📊 His engagement rate here is 5.4%!
📊 He gets an average of 310K views per TikTok post!
But there’s more. He also has a YouTube channel.
📊 On YouTube he has 12K abonnés.
📊 His audience on YouTube has been growing by 25% in the laast 6 months!
📊 His top YouTube video has an impressive 1,131.50% engagement rate.
Let’s look at some of his recent brand collaborations.
Gstaad Guy’s collaborations and business ventures
Gstaad Guy’s star power has led to some impressive collaborations with top luxury brands.
Take Loro Piana, for instance. GG’s limited edition shoe launch with them sold out in mere hours! 👟✨
But that’s just the tip of the iceberg. He’s also teamed up with Don Julio and LPM Restaurant in London to create signature drinks that are in high demand. 🍹🇬🇧
GG hasn’t stopped there. He’s launched his own line of merchandise and a skincare range in collaboration with The Organic Pharmacy, available at The Alpina Hotel in Gstaad. 🛍️💆♂️
In my opinion, these ventures showcase GG’s unique ability to blend luxury with humour, creating products that resonate with his high-profile audience. 🚀💎
Gstaad Guy’s inspiration and future plans
So, where does GG get his inspiration from?
GG draws inspiration from iconic figures like Virgil Abloh, who masterfully navigated multiple creative fields. Virgil’s ability to blend high-level design with diverse artistic endeavours resonates deeply with GG. 🎨🌟
But GG’s ambitions don’t stop there.
His ultimate goal?
To create a full-length feature film inspired by the early TV skits of Sacha Baron Cohen’s Ali G and Borat.
Imagine the humour and insight of Gstaad Guy on the big screen! 🎥🍿
By staying true to his unique brand of humour and leveraging his real-life experiences, GG has built a platform that entertains and deeply engages a high-profile audience. 🌟📈
What can we learn from Gstaad Guy?
Gstaad Guy’s journey offers valuable lessons for anyone in the influencer marketing space. Here are some key takeaways:
💡 Authenticity is Key: GG’s success underscores the importance of staying true to your unique voice and style. His humour and authenticity resonate deeply with his audience. 🌟
💡 Niche Focus Can Broaden Over Time: GG started with a specific focus on Gstaad and gradually expanded to other luxury hotspots. This approach helped him grow a diverse and engaged following. 🌍
💡 Leveraging Dual Identities: Balancing a day job with influencer activities, as GG does with his role at Apple, can provide stability and fresh perspectives, enhancing both careers. 💼✨
💡 Strategic Collaborations: Partnering with brands that align with your persona, as GG has done with Loro Piana and Don Julio, can drive significant business success. 🤝💎
I was chatting with some other influencer marketing managers, and they agree that GG’s approach is a goldmine of insights for aspiring influencers.
The blend of humour, authenticity, and strategic brand partnerships is a powerful formula for success. 🚀