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TikTok is a superior platform for promoting your Influencer campaigns. This is due to its advanced algorithm, refined tools for maximum content optimisation and its variety of advert formats. Ads created specifically for TikTok with creators achieve up to 83% higher…

"Influencer Marketing" is prevalent on social media and has become a crucial strategy for marketers. Choosing the right influencer for your brand is critical, and a process that we can help with via our Click Tool. Factors like the size of the audience, the country...

The benefits of including authentic influencers in brand campaigns are truly seismic! There are so many influencers, celebrities and loyal customers that can hide within your own audience who are truly passionate about your products. Unfortunately these authentic…

“Influencer whitelisting” is the latest influencer marketing strategies. Indeed, 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness this…

The New York Fashion Week (NYFW) 2022 showcased the power of brand activations in cementing relationships between brands and influencers.

With TikTok and Instagram as key battlegrounds for fashion influence, marketing professionals lean towards …

TikTok is a platform for interactive advertising that involves audiences, and is perceived as the “most innovative” channel. Studies show that 72% of users find ads on TikTok inspiring…more than any other social platform. Advertising on digital channels can often be…