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Sheikh Mohammed announces a $41M fund and influencer HQ in Dubai, aiming to transform the city into a global hub for digital content creation and influencer marketing.

L’Oréal Groupe ANZ seeks a single agency for its influencer account amidst a strategic shift in marketing, underscoring the creator economy’s rise.

Recent TikTok drama highlights the risks of informal agreements in influencer marketing, emphasising the need for clear contracts and fair expectations.

Snoop Dogg turns down a $100M OnlyFans offer out of respect for his wife, Shante Broadus, showcasing their enduring love and partnership.

MrBeast nears a historic $100M deal for his first streaming TV show on Prime Video, set to premiere on YouTube and revolutionize digital entertainment.

Elon Musk’s X will introduce a peer-to-peer payment system in 2024, enhancing user experience with AI and supporting global content creators.

New NORC research shows Snapchat enhances happiness and friendships among youth, highlighting the positive impact of online communication.

Euphoria star Sydney Sweeney becomes Kérastase’s new global ambassador, bringing her talent and style to L’Oréal’s luxury haircare line.

L'Italie renforce la réglementation des influenceurs sur les médias sociaux en les soumettant à la surveillance de l'Agcom, avec de nouvelles règles strictes et des amendes en cas de non-respect.