Influencer marketing is one of the most efficient ways to raise brand awareness. Recognizing the differences between paid and unpaid media, and how to leverage both for a campaign, is another vital element for success. 🌟 Unpaid media is exactly what it sounds...
Cambly TutorsCase Study Cambly is an English learning platform for students across 190+ countries. They provide on-demand access to native English-speaking tutors over video chat. Needs: Awareness + Tutor Sign-Ups Services & Channels Youtube (Primary) Campaigns...
The influencer marketing industry continues to grow at a rapid pace; The creator economy is projected to reach $26.4B in just three years. 🚀 As the industry gains recognition, more and more brands have continued to enter the space, with mixed returns. Partnership...
Over half of brands identify influencer marketing as a successful ROI driven channel in the media space. In fact, 90% of brands have suggested that influencer marketing is better than any of their other marketing tactics, if not the best. It’s the reason that more...
Reaching out to influencers can be a challenging task. Many factors come into play, when analyzing your response rate, including your experience in the market, your brand’s awareness, general reputation and social media presence 📲. Many brands struggle at the start of...
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