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5 Principaux partenariats de marques avec des joueurs de la NFL

par | 13 février 2024 | Nouvelles des influenceurs

The Super Bowl is the ultimate showdown. 🏈

But for some players, the game doesn’t just stop when the final whistle blows. 

Off the field, they’re scoring in the business world, showing us that they’re as savvy with investments as they are with footballs. 🤩

Rejoignez-nous sur Click Analytic, plateforme de recherche d'influenceurs as we take a closer look at five NFL stars who are making headlines not just for their athletic prowess but for their sharp business acumen with these epic brand partnerships.

5 Brands that partnered with NFL players

As an responsable du marketing d'influence, you know how important personal branding is. Let’s look at 5 NFL player brand partnerships that we can all learn from. 👇

Patrick Mahomes: More than just a quarterback

Kansas City Chiefs’ quarterback, Patrick Mahomes, is a household name for football fans.

After all, he boasts 6.6M followers on Instagram.

He also scores an average of 2M views on each Instagram Reel.

But did you know he’s also a major player in the business arena? 

From partnering with Alpine, an F1 Racing Team, to investing in sports drink brand BioSteel, Mahomes is all about diversification. 

He’s also part of the tech world with Buzzer, a live sports app, and Whoop, a wearable tech company. 

And for those who love a good burger, Mahomes brings Whataburger closer to fans’ hearts. 

Not to mention, he’s got stakes in several sports teams. Talk about a touchdown in the business field!

Travis Kelce: The entrepreneurial tight end

Travis Kelce, another Kansas City Chiefs star, isn’t just catching footballs; he’s catching business opportunities. 

This sports influencer boasts 6M Instagram followers and an above-average engagement rate of 9%.

Founding Hilo Nutrition and launching his own cereal, Kelce’s Krunch, shows he’s serious about nutrition and giving back. 

His ventures into the fashion world with Tru Kolors and custom suits with INDOCHINO prove he’s got style off the field, too. 

And let’s not forget his dive into the beverage industry with Casa Azul Tequila Soda and his spicy partnership with Cholula Hot Sauce. 

Kelce’s diverse portfolio of brand partnerships is as impressive as his football career.

George Kittle: Investing in trucks and podcasts

George Kittle from the San Francisco 49ers has teamed up with Kelce in investing in RealTruck.com, proving that even rivals can find common ground in good investments.

But Kittle’s not just about trucks; he and his wife are also behind the Hidden Pearls Podcast, focusing on community and mental health. 

Yes, Geroge may only have 1.5M Instagram followers, but his followers have been growing by 18% over the last couple of months. He also has an 80% male audience.

It’s clear Kittle is playing a different kind of game off the field—one that uplifts and supports.

Chase Young: Energising Investments

With almost 900K followers on Instagram, Chase Young may be known for his defensive skills, but off the field, he’s making moves in the energy drink market.

His first Reel with the brand landed him 300K views.

Investing $29 million in Accelerator Active Energy, Young is showing that he’s got the energy to tackle ventures beyond football. Is this the start of his future with brand partnerships? Only time will tell.

Deebo Samuel: A natural choice

Lastly, Deebo Samuel, the dynamic wide receiver, is tapping into the health drink market with Cheribundi, a natural cherry juice company. 

Deebo boasts 1.2M Instagram followers and is also a Snickers brand ambassador.

His investment shows a commitment to natural, healthy living, proving that athletes are paying attention to what goes into their bodies.

Beyond the Game

These five players are showing the world that they’re more than just athletes; they’re smart, savvy business minds ready to make their mark off the field. 

For business owners and marketing managers, there’s a lot to learn from these players. 

👉 They show us the power of personal branding, the importance of diversifying investments, and the impact of aligning with brands that resonate with personal values.

As we watch them on the field, let’s not forget the strategic moves they’re making in the business world, proving that the game really never stops.

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