Top 25 Swedish Beauty Influencers (Sep 2026)

Petra x Julia pairs beauty and fashion with motherhood, owns the baby brand @yourbaby.se and reports 237K on a joint TikTok. A+ at 92, first here as on the fashion ranking: engagement 7.2 times the Swedish median for the size and Reels at 2.1 times the following.

Natali Celik is an aesthetic nurse and mother of three who posts beauty, motherhood and home inspiration. A at 87, second on the page: engagement 2.6 times the Swedish median, Reels at 1.5 times the following, 77% of the audience in Sweden and 87% real.

Fanny Nord posts about dating, beauty, lifestyle and true crime, and reports 210K followers on TikTok. B at 78: 83% of the audience in Sweden, the highest share here, and Reels at 2.2 times the following.

Camilla Eleonora Bastin is a Stockholm mother of two and a chief marketing officer who posts interiors, food, travel, books, signature beauty and an everyday wardrobe. B at 76: Reels at 1.9 times the following and engagement 1.8 times the Swedish median, with 55% of the audience in Sweden.

sheerin.helena posts everyday family life, interiors, beauty and fashion, and takes PR requests by DM. B at 72: engagement 2.6 times the Swedish median and 65% of the audience in Sweden, with Reels reaching 0.88 times the following.

Fanny Lagerwall is the makeup artist and hair stylist behind FACE BY F and hosts a podcast. B at 70: 77% of the audience in Sweden and Reels at 1.1 times the following.

Emelie Johansson posts beauty, hair and life, runs I badrumsskåpet on YouTube and a beauty newsletter. B at 68 on the second largest following here, 181,661: 92% real, the highest on the page, and 81% Swedish, held back by engagement just above the median for the size.

Kimelie posts beauty alongside nature and fashion, with a bio built on confidence and self-trust. B at 68: engagement 2.1 times the Swedish median and 70% of the audience in Sweden, with Reels at 0.78 times the following.

Elina Casell posts family life, renovation, beauty and interiors, with a joint YouTube channel, Elina och Erik. B at 66: engagement over six times the Swedish median, capped by a 35% Swedish audience and Reels at 0.81 times the following.

Amanda Estelle splits beauty and fashion content between Stockholm and Oslo. B at 65: engagement 7.7 times the Swedish median, the second highest multiple here, but Reels reach only 0.16 times the following.

Diana posts minimal beauty, lifestyle and aesthetics under the line less is more. C at 61: Reels travel sixteen times the following, by far the widest reach here, but only 26% of the audience is in Sweden.

Marie Forsberg Zetterlund posts beauty within everyday family and home life and tags Xlash, iDeal of Sweden and Desenio. C at 60: 88% real and engagement 4.3 times the Swedish median, held down by Reels at 0.14 times the following, the lowest ratio here.

Maria Ahlgren co-founded @commonclouds.official, writes about beauty for ELLE and wrote the book Beautyfood. C at 59: 86% real and 71% Swedish, held down by engagement just above the median for the size.

Zainab Jones is an award-winning registered nurse with twenty years of expertise in melanin-rich skin, posting beauty and medical information. C at 58: 88% real and 73% Swedish, held down by Reels at 0.36 times the following.

Merlinda Nura is a mother who posts couples humour, beauty and everyday life. C at 56: 69% of the audience in Sweden, held down by engagement below the Swedish median for the size.

Zahra, a teacher, posts beauty next to lifestyle, food, fashion and travel. C at 55: engagement 13.9 times the Swedish median, the highest multiple here, capped by a 28% Swedish audience and 71% real.

Gabriella Killeen writes from Malmö about personal finance, relationships, sex and beauty, with a Substack on living a rich life. C at 55: engagement 1.7 times the Swedish median and Reels at 0.84 times the following, capped by a 42% Swedish audience and 72% real.

Mathilda Haroun teaches natural makeup, does permanent makeup at @mathildasbrows and sells online makeup classes, and at 201,926 followers is the largest account here. C at 54: 85% real and 59% in Sweden, held down by engagement 1.2 times the median and Reels at 0.67 times the following.

Negin Taha leads with beauty, then fashion and lifestyle. C at 53: 74% of the audience in Sweden and 82% real, held down by engagement below the Swedish median for the size and Reels at 0.59 times the following.

Beatrice Datmo is a hairdresser and beauty enthusiast who makes UGC and is a pro ambassador for Color Wow. C at 54: 83% real, held down by Reels at 0.63 times the following and engagement just above the median.

Essy of Beauty by Essy is a medical and aesthetic educator working with fillers, Botox and skin boosters, and lists a seat on the Miss Universe jury for 2025. C at 53: 64% of the audience in Sweden, held down by engagement at the Swedish median and Reels at 0.69 times the following.

Nancy Matte is a painter and professional makeup artist who creates beauty on canvas and on faces. C at 51: 71% real and Reels at 0.61 times the following, held down by engagement just above the Swedish median.

Jennifer Persson posts mum life and beauty. D at 49: engagement 1.4 times the Swedish median and Reels at 0.8 times the following, capped by a 35% Swedish audience.

Binta Lola C Secka is a Stockholm creator who posts culture, beauty, food and life, and reports 150K on TikTok. D at 48: 81% real, capped by a 45% Swedish audience and Reels at 0.45 times the following.

Ramina Benjamin works as a professional makeup artist specialising in bridal looks and posts beauty with lifestyle and fashion. D at 46: 117,233 followers, the third largest here, capped by a 42% Swedish audience, 71% real and Reels at 0.6 times the following.