Define your objective
The creators you want decide the filters you use. Start by answering two questions:
What kind of creator? Influencers, UGC creators, or affiliates — and for what campaign? If you want UGC, performance metrics like views and engagement rate don't matter; content and aesthetic do.
Which platform? Filters differ per platform. Engagement rate matters on Instagram, but on TikTok and YouTube, views are king.
Add your 2–3 critical filters first
Lesson #1: don't pile on filters. Too many at once and you'll miss great profiles. Add a few, see how many results come back, then refine. The platform tells you if your search is too broad, too niche, or just right.
The most useful starting filters:
Run the search now to see how many profiles are available — that tells you how many more filters you can afford to add. Once you've done Step 3, you can layer in extras like audience gender, age groups, "has an email", or follower growth (great for spotting trending creators).
Layer one "power filter" to find creators by niche
Looking for something specific — say, mothers who post about skincare? These are the filters that surface niche creators. ⚠️ Use one at a time to start
Niche & Interests INSTAGRAM
Our AI reads captions, photos and videos to detect categories. Audience interests = what the audience engages with; creator niche = what the creator posts about.
You can select multiple interests at once.
Bio keywords
One of the most powerful filters — find any creator worldwide by a word in their bio. Perfect for niche searches (many UGC creators literally write "UGC" in their bio).
Topics
Our AI scans pictures, videos and captions to tag the topics across an account — not just keywords used, but themes it actually detects. Each creator gets several topics.
Talks About
Find creators by what appears in their captions. Pick one of each type:
For mentions, use the exact brand handle — or try the brand name as a plain keyword, since creators don't always tag. (Stories aren't covered.)
Superfans — creators who already know your brand
The best creators are the ones who already like you — they'll engage authentically and are easier to negotiate gifting deals with. Three ways to find them:
→ Use a brand mention or keyword in "Talks About" to find creators who posted about you before.
→ Analyze your own account: go to Search → Analyze & Compare and enter your handle. You'll see top influencers among your followers and your likers (switch to "Likers Metrics" for the latter).
→ Do the same for competitors to find creators already engaged with similar products.
Find similar creators (lookalikes)
A power filter of its own — use it with basic filters only, no niche filters. Found one perfect creator? Let the AI find more like them.
Putting it together
Do Step 2 and Step 3 first, then layer extras. A strong first search often looks like this:
Social Listening
- Find creators who recently mentioned your brand, your hashtags, or your competitors in a set time period.
- Spot your best-performing content — scan mentions to see which formats land.
- Measure brand exposure — mentions, reach and EMV across your brand and competitors.
More on it here → Track every brand mention
Want help finding your creators?
Our expert team has helped 50+ brands launch creator campaigns. Get a session and we'll build your shortlist with you.
Book a session Start searching