Temu’s $10M Super Bowl Giveaway Contents The big gamble that paid But why the Super Bowl? The bottom line? When Temu, the Chinese online retail giant, rolled out its Super Bowl ad campaign, it wasn’t just about throwing out $10 million in giveaways. 👉 It was a...
How Nuuly partnered with TikTok’s Sabrina Brier Contents The spark of genius: Social listening The perfect match: Influencer and brand synergy Freedom within a framework: The creative process Are you ready to how Sabrina Brier, TikTok’s best-dressed comedian, and a...
Trump’s 1,000 sneakers sell out in 2 hours Contents Donald Trump’s “Never Surrender” sneakers Why did this campaign succeed? What can we learn from this campaign? It’s rare to see an celebrity wield the power of their personal brand like Donald Trump. This kind of...
Prime Video’s BTS influencer marketing documentary Contents Breaking new ground The timing is perfect The impact of We Are Influence Are you ready to dive into what could be the most riveting peek behind the influencer marketing curtain yet? Prime Video is...
A case study of Reesa Teesa’s ‘Who TF Did I Marry?’ Contents Reesa Teesa and ‘Who TF Did I Marry?’ What’s the secret to her success? Final thoughts Oh, where do I even start with “Who TF Did I Marry?” by Reesa Teesa on TikTok? It’s one of those stories that keeps you...
The Kylie Jenner mobile game endorsement controversy Contents Kylie Jenner and Travel Town Here’s my take So, what can you do? Influencer marketing can get tricky and sometimes downright strange. 🥴 Take this next campaign as an example. Ever thought you’d see...
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