L’Oreal Paris ditches Instagram for LinkedIn Contents The pressure of perfection Launch of the “Worth It Résumé” Why LinkedIn? L’Oréal Paris’ celebrity endorsements L’Oréal Paris is running a new campaign. But here’s the kicker. They ditched Instagram and...
Clash of Clans x Erling Haaland Contents The making of the campaign Behind the Scenes: Preparation and execution Overcoming challenges Haaland’s reaction and impact Clash of Clans, one of the world’s most popular games with over 2 billion downloads, now features...
3 Creators to watch at the 2024 Met Gala Contents Influencers vs. celebrities: A style showdown 2024 Met Gala’s public reaction: Mixed feelings Why influencers dominated the 2024 Met Gala Celebrity responses at the Met Gala: Hits and misses This week, my team...
Instagram’s latest update helps original creators Contents Supporting originality: Down with aggregators! Highlighting creators: The power of labels Prioritising originality in recommendations A new spotlight on smaller creators Balancing engagement and...
Kendall Jenner x Lewis Hamilton & Tommy Hilfiger Contents Kendall Jenner experiences F1 Tommy Hilfiger’s perfect brand placement Is this a winning formula for brand ambassadors? The 2024 Miami Grand Prix was a big deal. An estimated 275K fans attended the...
Snapchat bets big on creators Contents The importance of strategic partnerships Enhancing brand-creator synergy Why the focus on authentic engagement? Expanding opportunities with the Lens Creator Rewards Program Snapchat has always been a hub for innovation and...
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