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Stay Up to Date with all the Latest Influencer News

Influencer marketing is still a new and mysterious channel for businesses to navigate. Here at Click, we have created a hub of useful content for you to explore, providing tips and news around influencer marketing which is certain to demystify this lucrative marketing channel.

On a weekly basis our team of experts with +10 years of experience in influencer marketing will share:

> Deep dive case studies exploring the most successful brands and clients

> Key tips on how to best utilise influencers

> Exclusive rankings of the top-performing influencers

… and so much more!

Tips & Tricks to Stay on Pace with Industry Trends

What is Influencer Whitelisting?

What is Influencer Whitelisting?

“Influencer whitelisting” is the latest influencer marketing strategies. Indeed, 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness this…

New York Fashion Week: Boosting Brand Engagement

New York Fashion Week: Boosting Brand Engagement

The New York Fashion Week (NYFW) 2022 showcased the power of brand activations in cementing relationships between brands and influencers.

With TikTok and Instagram as key battlegrounds for fashion influence, marketing professionals lean towards …

TikTok: Advertising that Attracts

TikTok: Advertising that Attracts

TikTok is a platform for interactive advertising that involves audiences, and is perceived as the “most innovative” channel. Studies show that 72% of users find ads on TikTok inspiring…more than any other social platform. Advertising on digital channels can often be…

Increasing Brand Awareness with Influencers

Increasing Brand Awareness with Influencers

Influencer marketing, embraced by 89% of marketers, is hailed as the top customer acquisition channel.

Harnessing influencers’ reach, campaigns prioritize brand awareness, a crucial element for trust and growth.

Successful strategies encompass brand m…

Case Study with Cambly Tutors

Cambly is an English learning platform for students across 190+ countries. They provide on-demand access to native English-speaking tutors over video chat.

Check out our case study to learn more about their c…

Tracking Influencer Performance

Tracking Influencer Performance

The influencer marketing industry is rapidly growing, projected to reach $26.4 billion in three years.

As brands flock to this space, proper campaign tracking becomes essential for evaluating influencers, pricing, and cost-effectiveness.

Here are some tips to help you…

How to Negotiate with Influencers

How to Negotiate with Influencers

Over half of brands identify influencer marketing as a successful ROI driven channel in the media space with 90% proclaiming it as their top-performing tactic.

However, navigating this terrain is challenging, as 61% of marketers struggle to find suitable influencers.

Negotiating with influencers necessitates a w…