Welcome to our Influencer Marketing Hub

Dubai’s $41M influencer fund

Sheikh Mohammed announces a $41M fund and influencer HQ in Dubai, aiming to transform the city into a global hub for digital content creation and influencer marketing.

L’Oreal is seeking an influencer marketing agency

L’Oréal Groupe ANZ seeks a single agency for its influencer account amidst a strategic shift in marketing, underscoring the creator economy’s rise.

Is TikTok bringing beauty drama back?

Recent TikTok drama highlights the risks of informal agreements in influencer marketing, emphasising the need for clear contracts and fair expectations.

Snoop Dogg’s $100M OnlyFans Offer

Snoop Dogg turns down a $100M OnlyFans offer out of respect for his wife, Shante Broadus, showcasing their enduring love and partnership.

MrBeast to close $100M TV deal

MrBeast nears a historic $100M deal for his first streaming TV show on Prime Video, set to premiere on YouTube and revolutionize digital entertainment.

How to get endorsements: 5 Free tactics

Discover how to get endorsements with our free guide, featuring 5 epic tactics for brands seeking that coveted influencer approval. Boost your brand today!