A case study of Reesa Teesa’s ‘Who TF Did I Marry?’ Contents Reesa Teesa and ‘Who TF Did I Marry?’ What’s the secret to her success? Final thoughts Oh, where do I even start with “Who TF Did I Marry?” by Reesa Teesa on TikTok? It’s one of those stories that keeps you...
The Kylie Jenner mobile game endorsement controversy Contents Kylie Jenner and Travel Town Here’s my take So, what can you do? Influencer marketing can get tricky and sometimes downright strange. 🥴 Take this next campaign as an example. Ever thought you’d see...
How LEGO spent $0 and got +3M views Contents Meet the LEGO Le Florist pop-up campaign Why it worked: The stats speak Actionable steps for your brand LEGO’s recent Valentine’s Day campaign, dubbed, Le Florist, showed how powerful influencer marketing is. ⚒️...
What is a macro-influencer? Contents How many followers does a macro-influencer have? Who is a macro-influencer (5 examples) Benefits of working with a macro-influencer FAQs about macro-influencers So, what is a macro-influencer? 🤔 Macro-influencers are big...
SKIMS x Usher’s Timely restock campaign Contents What was the SKIMS x Usher campaign? The data never lies What worked in this campaign The SKIMS x Usher collab is a masterclass in timing and marketing finesse. Why? 👉 SKIMS sold out, and fans are demanding a restock. ...
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