Creator to watch: hammybanks Contents Everything you need to know about hammybanks This week, my team and I discovered a new rising star on TikTok, Instagram, YouTube and Twitch. What makes her so special? Think: 📊 40.78% engagement on Instagram, 📊 6.99% on TikTok, 📊...
Jake Paul’s Betr sportsbook startup Contents Betr’s bright beginning Betting far and wide A lesson for influencer marketing managers Jake Paul isn’t just a face on social media or in the boxing ring. I learned that he’s also diving into the world of...
Nicki Minaj launches press-on nail brand Contents Pink Friday Nails by Nicki Minaj As an influencer marketing expert with years of experience, I’ve witnessed firsthand the power of celebrity-backed brands in the beauty industry. Just think about Fenty Beauty by...
Garnier launches new line with Charli’ D’Amelio Contents Garnier’s using the power of TikTok and influencers What can we learn from this campaign? In all my years as an influencer marketing expert, there’s one constant truth: Only a few influencer marketing campaigns...
MrBeast strikes Amazon deal Contents The beast behind the game What to expect from ‘Beast Games’ I know I simply can’t get enough of MrBeast. 😁 Shortly after announcing his 2024 YouTube strategy, MrBeast, AKA Jimmy Donaldson, is set to launch a brand new...
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