Creator to watch: Andrew Glaze Contents Who is Andrew Glaze? How does the Prime Energy Drink campaign fit into this? What are Andrew Glaze’s social media stats? Who is Andrew Glaze? Why is everybody suddenly talking about him? I used my favourite influencer marketing...
Study: Should influencers sound super excited? Contents The influencer-excitement paradox So, how do you craft the perfect influencer message? In influencer marketing, striking the right tone can be the difference between a campaign that resonates and one that falls...
Barilla and Marie Kondo?! Contents Barilla x Marie Kondo is a match made in marketing heaven Who is Marie Kondo? Have you heard about the latest buzz in the marketing world? Barilla, yes, the pasta giants, have teamed up with Marie Kondo, the queen of decluttering,...
Agencies are hiring full-time creators Contents The rise of in-house creators Why agencies are hiring full-time creators Are you ready for a game-changer in the advertising world? Here’s the scoop: content creators are not just influencers on social platforms...
Is Selena Gomez selling Rare Beauty for $2B? Contents Selena’s Rare Beauty move The power of influence Hey there, beauty and business enthusiasts! Have you heard the buzz around Selena Gomez and her cosmetics line, Rare Beauty? Yes, rumours are out that Selena...
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