Jo Malone’s pop-up with influencers Contents The essence of attraction with influencers In the bustling streets of Miami, a fragrance event took place that was nothing short of magical. On March 22nd and 23rd, Jo Malone London orchestrated a pop-up event on...
Creator to watch: Andrew Glaze Contents Who is Andrew Glaze? How does the Prime Energy Drink campaign fit into this? What are Andrew Glaze’s social media stats? Who is Andrew Glaze? Why is everybody suddenly talking about him? I used my favourite influencer marketing...
Study: Should influencers sound super excited? Contents The influencer-excitement paradox So, how do you craft the perfect influencer message? In influencer marketing, striking the right tone can be the difference between a campaign that resonates and one that falls...
Barilla and Marie Kondo?! Contents Barilla x Marie Kondo is a match made in marketing heaven Who is Marie Kondo? Have you heard about the latest buzz in the marketing world? Barilla, yes, the pasta giants, have teamed up with Marie Kondo, the queen of decluttering,...
Agencies are hiring full-time creators Contents The rise of in-house creators Why agencies are hiring full-time creators Are you ready for a game-changer in the advertising world? Here’s the scoop: content creators are not just influencers on social platforms...
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