“Influencer whitelisting” is the latest in influencer marketing strategies. 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness...
Events like New York Fashion Week highlight the importance and relevance of brand activations. New York Fashion Week (NYFW,) wrapped up successfully on Wednesday 14 September 2022, and the event certainly proved its existence to be necessary and beneficial in its...
Top 10 US Dad Influencers to Follow in 2022 Are you thinking about your upcoming Father’s Day campaigns or just looking to reach family audiences using creative dad influencers? Here’s our list of the most performing and inspiring father influencers in the...
Top 10 Italian Mom Influencers To Follow on Instagram In 2022 Looking for a stylish and family-oriented Italian Mom influencer to work with on a beauty, nutrition or fashion campaign? Look no further than our handy list of the Top 10 Italian Mom Influencers to follow...
TikTok is a platform for interactive advertising that involves audiences, and is perceived as the “most innovative” channel. Studies show that 72% of users find ads on TikTok inspiring…more than any other social platform. Advertising on digital channels can...
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