Meet Anna Sheri (@annasbeautyworld_),  a macro beauty influencer worth watching. Why?

Because of incredible stats like these:

👉 Her audience has grown by 148.23% over the last 6 months.

👉 She has a solid 9.5% engagement rate on Instagram.

👉 She boasts nearly 665K followers!

👉 She gets an average of 1.36M views per Instagram Reel!

But wait, there’s even more.

This beauty influencer has worked with famous brands like Dove, L’Oréal Paris, Estee Lauder and Jimmy Choo.

I used my influencer marketing platform to learn more about Anna’s Instagram stats. 

Ready to see what else I uncovered? Let’s roll. 👇

Let’s start by looking at how Anna’s content performs on Instagram.

Anna gets a solid 9.5% engagement rate on Instagram. However, some of her top posts landed engagement rates of over 174%!

Here you can see Anna’s enggement rate is spectacular, far better than other accounts with the same amount of followers.

So what’s the secret behind her fantastic engagement rate?

Anna’s content is playful, young and fresh. Her best-performing content (mostly videos and reels) range from beauty tutorials to product reviews, like this video which has over 14M views.

Anna’s Instagram posts resonate with her audience.

Why? 

📊 Because nearly 64% of her audience is interested in beauty and cosmetics. 

📊 93% of her audience are women.

But there’s more! Anna’s content works so well because her audience is already interested in beauty and cosmetic brands. Just look at this:

It’s clear: Anna knows her audience and creates content that appeals to them. This is the secret behind her epic engagement rate on Instagram.

Now, let’s look at how her sponsored content performs.

Anna is a popular choice for many beauty and cosmetic brands. According to my influencer marketing platform, she often works with @gisou, @rhode, @lorealparis and @ceraveuki.

Just look at this sponsored post. 👇

But how does her sponsored content perform? 

Unsurprisingly, it performs pretty well!

📊 Anna’s sponsored posts average around 1.5% engagement. This is about 10% of her typical engagement rate.

📊 That’s nearly 7K viewers engaging with her sponsored content.

Anna also has a very strong global presence. My influencer marketing platform found that she has followers in:

🌎 23% of her followers are in the United States

🌎 14.14% of her followers reside in the United Kingdom

🌎 Nearly 4% of her followers are based in Canada

I dug a bit deeper into her audience and found that she has a 73% audience authenticity score. Wht does this mean?

Only 26% fake or inactive accounts follow her, which is good for her audience size!

Ater some more investigtion I found that Anna’s audience is growing. It nearly doubled in the last 6 months. In fact, she gained almost 300K followers while keeping her engagement rate high.

It’s clear: With her global reach and above-average engagement rate, Anna is a solid influencer for any beauty or cosmetics brand looking to make a global impact.

And there you have it: This week’s beauty influencer to watch is Anna Sheri. Want to find your own influencers? Grab this free trial of my favourite influencer marketing platform and find your brand’s next ambassador.